Category: Blog

Blog / VALCORT DNA

5 Keys to Successful Outreach

Here are five of Valcort’s 35 Keys to Business Growth that address the challenge of reaching out to your publics. Take a look. Making the Best of Customer Touchpoints # 5 Have a fully coordinated, customer sales approach, drawing a customer into an engaging relationship at every point of contact. Executing...

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Blog / Branding & Market Views

The Top 15 Iconic Marketing Campaigns in History

The Top 15 Iconic Marketing Campaigns in History Every day, companies and causes of all types and sizes try to get your attention and to persuade you to buy their products, embrace a category, shift your impression of their company, support their cause, or vote for their candidate. Over the...

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Blog / VALCORT DNA

The Keys to Successful Corporate Communication

Communicating is simple. Right? Well, expressing yourself may be easy, but effective communication can be mind-numbingly difficult in settings from friendships to marriages, politics and religion, and business. It’s strange that although we all have been communicating since our infancy we still face communication problems all our lives. We often find...

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Blog / VALCORT DNA

The Value of Being Creative

For the last three years, we have been exploring Valcort’s 35 Keys to Business Growth--specific practices to advance your business, five each in seven VALCORT disciplines: V—Values and Vision A—Assets and Associations L—Lens on market, customers, and competition C—Creative O—Outreach R—Relationship T—Tracking Here are links to all five articles on...

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Blog / VALCORT DNA

12 tips for making your vendors partners

When we look at vendor transactions, the language isn’t particularly warm, and it usually doesn’t describe a relationship in which everyone is valued and comes away whole and satisfied. “Companies use vendors to provide services” “Service providers fill customer orders “ Valcort’s #30 Key to Business Growth calls for a...

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Blog / VALCORT DNA

Leveraging assets for growth

In these columns over the last few years we have been discussing, one by one, the 35 Keys to Business Growth. There are five of these keys, or practices, in each of the 7 VALCORT disciplines.  We are now down to the last 7; one in each of the VALCORT disciplines. Here...

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Blog / VALCORT DNA

Conversations on Business Growth

35 Keys to Business Growth from The Valcort Group There are many ways to grow a business. And with history as a guide, we’d say there are many more ways to fail. We have ideas on both how to succeed and how to avoid the pitfalls. We start with 35, and you...

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Blog / VALCORT DNA

Pay attention: The importance of tracking marketing results

Paying attention is important. In many ways. Identity security, for instance. Identify theft affects a staggering 7 percent of the population annually, according to the U.S. Bureau of Justice Statistics, and totals more than $25 billion annually in financial losses to the U.S. economy. Due to its emotional impact and resulting...

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Blog / Branding & Market Views

The 15 Friendliest Companies in America

We’ve asked around to find the companies with the best customer service, focus, and relationships. There are many companies that do it well, and just as many that don’t get it.  Here’s our list of the best. Amazon.com Amazon, the world’s largest online retailer, has the highest customer service satisfaction...

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Blog / VALCORT DNA

Answer the door. Winning the customer inquiry exchange

Successful customer impressions begin at the front door of your business. That front door these days is often an email in-box, a Website inquiry, a cell phone call or text, a Tweet, post or comment. Or it might be someone actually at your front door! Don’t miss the opportunity to make that...

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