The Valcort Business Transformation Process
The VALCORT© process is an in-depth review of your organization’s business development strengths and weaknesses, your new growth opportunity, and a practical roadmap to achieve sustainable growth. The process captures the current state of your organization in seven disciplines (values, assets, lens, creative, outreach, relationship, tracking) and establishes a course of action. The process documents your organization’s values, vision and mission, captures your core business development practices, explores the market place for opportunity and alignment, and provides a practical roadmap to achieve customer-engaged, sustainable growth.
The full VALCORT process includes the following six phases:
Diagnosis of organizational alignment and healthThe VALCORT ROI Survey is a simple online tool that evaluates all those who directly impact customers and growth across seven different VALCORT disciplines. It takes just 10 minutes to complete. Within days, management has a graphic snapshot and hard data to begin the strategic optimization process. The survey results are a series of graphic snapshots – easy-to-read, and easy-to-digest. It reveals misalignment, fragmentation – identifies where performance is breaking down across teams and processes. Created 10 years ago by Chuck Thomas, the survey has been developed, designed and tested by a team of social scientists, marketing and growth experts, and market researchers. Thousands of employees from a variety of companies and industries have taken the survey. The results are revealing. See if your company is on the same page – or not. See the gaps that exist across your leadership, or by functional team, facility, region, product line, business unit or a myriad of other options. Our recommendations provide a practical roadmap to streamlining your processes and getting everyone pulling together.
Understanding your team’s assumptionsUsing VALCORT as the framework, we focus on understanding your organization’s growth strategies. We review strategic documents, processes, growth assets, and internal assumptions. Collaborative work sessions with your leadership team and selected employee interviews are conducted to capture insights and trust levels.
Understanding your customer’s perceptions
Reviewing your customer base and product/service lines, we segment your markets and scan your existing and new markets for size, fit and opportunity. This phase provides insight into building customer trust and defines customer engagement paths, perceptions of your company, and reveals opportunities to innovate and capture customers.
Building the roadmap for growth
Using VALCORT as a comprehensive framework, strategies are built along each of the seven disciplines to align the company with market need and opportunity.
Alignment and allocation
We guide and coach your leaders in alignment of people, teams, programs, products, brands and positions. We provide counsel on the allocation of resources to allow for implementation of new growth plans.
We guide and mentor your team to begin implementation. The completed work and resulting plan is presented and seeded within the organization. Teams hear from customers why change is necessary and what they really want. Strategies, growth platform and various initiatives are provided as innovative solutions to improve customer engagement driving growth and innovation. Teams begin to adopt, think, innovate and act differently about customers as they prepare for the public launch of the new platform. It impacts everything they do, every day.
This phase includes the development, presentation and, as requested implementation of internal and external Go-To-Market initiatives. We coordinate tactics, tasks and activities to fire in sequence, keeping your teams focused, driving change, creating market interest and capturing new customer engagement. Extensions, new market development processes, and additional innovation teams are created, implemented and managed to sustain momentum and growth.