Business Growth Plan
To grow effectively you need to walk through preparation and planning stages, not unlike the work necessary before you take a journey or climb a mountain. And as you begin, you need proven tools and expert guides to help you navigate the path and meet the challenges ahead. With decades of experience helping leaders grow their business, Valcort can dramatically help you with this process quickly, cost-effectively and efficiently.
First, a good map gives you a clear picture of the distance and direction of the goal, and the time and cost requirements of the journey. It helps you sequence the steps necessary to overcome obstacles, and to establish a firm expectation of the steps that are necessary for you to reach the mountain summit.
Likewise, in business you need a plan that leverages your assets, stewards your limited resources, and creates a series of successes to build confidence and drive change. A map helps you determine what investment is the right one to make.
Second, you need a compass that shows you where you are, points out True North and helps you determine the direction you need to head to reach your goals. Your values and vision provide a compass. If you don’t have a clear view of True North and the changes you need to make, you’ll be flying blind.
What is your True North?
Third, you need a guide who helps you see things from the perspective of experience or knowledge that you wouldn’t see. If you’re climbing Everest, you need a Sherpa. If you’re in business, you need experts who can provide perspective, wisdom and counsel. People with expertise who have helped many others before.
You need to know how you are doing before you can know what you need maintain, change or correct. At The Valcort Group, our diagnostics are proven tools that uncover your greatest strengths, hidden assets, engagement gaps, trust breakdowns, and process weaknesses.
To grow, you need to understand your customers and their changing market and build a plan to align, innovate and capture untapped demand. Building a solid plan requires an understanding of your organization and its offerings from the perspective of your current and prospective customers. There are two phases of this research:
Understanding your Business: Inside Out
What assumptions do your people hold about your business? Your customers? Your market? What are the top misperceptions held by your employees about the company? About your customers?
To create customer engagement, your employees must have an accurate picture of customer needs and frustrations, the market, and clear understanding of the company and its unique value.
Understanding your Business – Outside In (customers, competitors and champions)
Growth requires making the right investment at the right time. Unfortunately, many organizations jump on an idea that may not have value to customers, or it may be too early or too late.
Capturing customer perspectives is essential to smart investments, resource planning, and high ROI. We recommend polling customers annually to ensure alignment and create fast, sustainable growth.
A business roadmap, or plan, will address questions such of these. With a realistic understanding of your business and actionable insight from the market, it’s easy to map a sequenced series of steps, activities and investments to better engage customers and seize opportunity for new revenue growth.
Your plan must be logical, feasible, and understood and owned by your people. It must inspire, engage and equip them to change and better mobilize their strengths. Your organization must stay focused on simple activities that drive significant change and growth. A good plan wisely stewards your assets, time and money, and allocates your limited resources to gain the fastest, highest return on investment.
You cannot have growth without increasing customer engagement. Creating better customer engagement efficiently requires every employee task to be aligned to address customer needs. It requires a compelling vision of what could be, clear roles and responsibilities to accomplish it, and accountability to measure customer engagement progress for every employee.
A shared vision of greater customer engagement creates a widely felt urgency for change throughout the organization. Implementation roll out requires careful planning and thoughtful communication to avoid disrupting the core. Keeping the voice of the customer in front of you helps build trust and employee engagement.
Other priorities as you move forward:
The Valcort Group has developed an in-depth process for identifying your company’s strengths and weaknesses. In addition, our proven process helps your organization pinpoint new opportunities and boost ROI.