Bill Buchanan


Throughout his career, Bill has played a primary role in developing marketing strategies and advertising programs. He has helped launch products that today are generating over $1 billion in annual sales revenues.

Bill’s vast marketing research experience, keen marketing mind, and creative approach provide a strong base for The Valcort Group’s strategic positioning and business growth strategies. His past consulting clients include Sears, Roebuck and Co., Comdisco, Tuthill Transport Technologies, Midwest Computer, NewBase (German software company), Integrity Payment Systems, and many others.

Bill has an MBA from The University of Michigan. His undergraduate degree includes majors in both chemistry and economics from Kent State University. Additionally, he has certifications for Applied Methods in Marketing Research from The University of Michigan and the assessment and development of “EQ” (Emotional Intelligence) from Q-Metrics

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