By Chuck Thomas / in Blog, Branding & Market Views / December 2, 2014
The main purpose of a mission statement is to clearly and concisely answer the question, “Why do we exist?” and to lay out your overall company goals and how you will achieve them. And it does it all in a quick, easily understood – and easily shared – statement.
To write an effective mission statement:
How do you think these 22 measure up? Do you have a favorite mission statement that nails it?
22 Great Mission Statements