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  • Branding & Market Views
  • 7 new business trends we’re seeing in 2018

    Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million strong, the eldest of which are now entering college and/or the workforce, this group will soon outnumber their Millennial predecessors. Millennials are not children anymore. In fact, the oldest of […]
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  • The Valcort Group Acquires Curtis Creative to Bolster its Digital Service

    St. Charles, IL, April 25, 2018 – -The Valcort Group, a marketing strategy and business growth consultancy, announced this week the acquisition of the Curtis Creative agency, in a move to bolster its digital and creative services. Curtis president Curt Schultz will serve as Digital Practice Director at The Valcort Group. The Curtis staff will continue […]
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  • The Story Behind 25 Epic Strategic Marketing Fails

    Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task. That’s why developing a solid brand and market strategy is so very important. We’ve compiled thumbnails on 25 efforts that haven’t worked out so well. They are organized in three […]
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  • Is your website doing its job?

    By Julie Stanko, Valcort Digital Marketing Manager It is rare to talk with a corporate leader who is enthusiastic about the performance of the company’s website, and we find great interest in our counsel on improving website results.  Many people recognize that SEO (search engine optimization) is one of the essentials for the success of […]
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  • The World’s Best Corporate Websites

    A company’s website is often the first point of contact with the world, yet many corporations have been behind the curve when it comes to their web presence. Bowen Craggs & Co., a London-based corporate communication consultancy, has published a critique of the websites of the world’s 200 largest companies, based on 2017 activity. It’s […]
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  • What’s your plan for Millennials?

    by Katherine Jeffery, PhD There is a huge generational shift taking place in the world. Some find this exhilarating while others are left scratching their heads, not only wondering what happened but also trying frantically to figure out how to stay relevant. Millennials and Gen Z have upset the status quo that has existed for […]
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  • Is anyone paying attention? The challenge of measuring progress

    Valcort Research Report  Over the last 15 years, we have conducted dozens of diagnostic surveys to measure organizational strength on the 35 VALCORT business practices.  The Corporate Alignment and Market Readiness Assessment (CAMeRA) takes a snap shot of how well companies are mastering these practices, as well as the alignment of executive and functional teams. The results […]
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  • What’s your trust quotient?

    Trust is important to all of us.  We make judgments related to granting or seeking trust every day. This is as true in business as it is in our personal lives.  Whether a corporate leader, investor, employee, channel partner or a customer, we intuitively determine the questions we should ask in the process of determining […]
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  • Is spontaneity underrated? The changing face of impulse buying

    Adding a pack of gum or a magazine to your shopping cart has helped retailers make a crucial few extra dollars for decades. A recent survey by CreditCards.com found that 68 percent of U.S. consumers said their primary location for making impulse buys was “in person in a store.” Thirty to 50 percent of all […]
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  • 13 Ways to Build Better Business Relationships

    All successful businesses–regardless of what they do or sell–have one thing in common: their people know how to build and maintain relationships. The truth is that business leaders too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not […]
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  • The Top 15 Iconic Marketing Campaigns in History

    The Top 15 Iconic Marketing Campaigns in History Every day, companies and causes of all types and sizes try to get your attention and to persuade you to buy their products, embrace a category, shift your impression of their company, support their cause, or vote for their candidate. Over the years, there have been some […]
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  • 15 Successes Who Started in Failure 

    Failure can be (and often is) the first step to success. Skeptical?  Here are 15 examples of how extremely successful people got off to terribly bad starts. Bill Gates Bill Gates is now one of the world’s wealthiest individuals, but he didn’t earn his fortune in a straight line to success. Gates entered the entrepreneurial scene […]
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  • The 15 Friendliest Companies in America

    We’ve asked around to find the companies with the best customer service, focus, and relationships. There are many companies that do it well, and just as many that don’t get it.  Here’s our list of the best. Amazon.com Amazon, the world’s largest online retailer, has the highest customer service satisfaction in the country. It used […]
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  • 25 reasons Spring is a great time of the year.

    Business renaissance. If you’re in a seasonal business that benefits from warmth, like landscaping or outdoor dining, it’s time to roll! Temperatures are moderate. Spring marks the end of frigid winter and the transitional period to scorching summer. The earth’s axis is angled between its closest and furthest position from the sun, when temperatures are the […]
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  • Does vision ever take a day off? The importance of share values and vision

    Does vision within an organization need to be tempered, does the role of vision ever stop or slow? Does forever need to reach into the future and push the envelope out of the current state? I believe continued, ever-expanding vision is critical if an organization is to create sustainable growth. To understand the need for pervasive vision, we must […]
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  • What are your New Year’s resolutions?

    Do you make New Year’s resolutions? It’s a long tradition that doesn’t’ seem to be losing steam.  Here are the top-10 New Year’s resolutions from a recent survey of 2,000 people conducted for Inc. magazine: Diet or eat healthier (71%) Exercise more (65%) Lose weight (54%) Save more and spend less–my personal favorite! (32%) Learn […]
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