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  • Branding Dictionary
  • Is anyone paying attention? The challenge of measuring progress

    Valcort Research Report  Over the last 15 years, we have conducted dozens of diagnostic surveys to measure organizational strength on the 35 VALCORT business practices.  The Corporate Alignment and Market Readiness Assessment (CAMeRA) takes a snap shot of how well companies are mastering these practices, as well as the alignment of executive and functional teams. The results […]
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  • What’s your trust quotient?

    Trust is important to all of us.  We make judgments related to granting or seeking trust every day. This is as true in business as it is in our personal lives.  Whether a corporate leader, investor, employee, channel partner or a customer, we intuitively determine the questions we should ask in the process of determining […]
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  • Is spontaneity underrated? The changing face of impulse buying

    Adding a pack of gum or a magazine to your shopping cart has helped retailers make a crucial few extra dollars for decades. A recent survey by CreditCards.com found that 68 percent of U.S. consumers said their primary location for making impulse buys was “in person in a store.” Thirty to 50 percent of all […]
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  • 13 Ways to Build Better Business Relationships

    All successful businesses–regardless of what they do or sell–have one thing in common: their people know how to build and maintain relationships. The truth is that business leaders too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not […]
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  • The Top 15 Iconic Marketing Campaigns in History

    The Top 15 Iconic Marketing Campaigns in History Every day, companies and causes of all types and sizes try to get your attention and to persuade you to buy their products, embrace a category, shift your impression of their company, support their cause, or vote for their candidate. Over the years, there have been some […]
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  • 15 Successes Who Started in Failure 

    Failure can be (and often is) the first step to success. Skeptical?  Here are 15 examples of how extremely successful people got off to terribly bad starts. Bill Gates Bill Gates is now one of the world’s wealthiest individuals, but he didn’t earn his fortune in a straight line to success. Gates entered the entrepreneurial scene […]
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  • The 15 Friendliest Companies in America

    We’ve asked around to find the companies with the best customer service, focus, and relationships. There are many companies that do it well, and just as many that don’t get it.  Here’s our list of the best. Amazon.com Amazon, the world’s largest online retailer, has the highest customer service satisfaction in the country. It used […]
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  • 25 reasons Spring is a great time of the year.

    Business renaissance. If you’re in a seasonal business that benefits from warmth, like landscaping or outdoor dining, it’s time to roll! Temperatures are moderate. Spring marks the end of frigid winter and the transitional period to scorching summer. The earth’s axis is angled between its closest and furthest position from the sun, when temperatures are the […]
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  • Does vision ever take a day off? The importance of share values and vision

    Does vision within an organization need to be tempered, does the role of vision ever stop or slow? Does forever need to reach into the future and push the envelope out of the current state? I believe continued, ever-expanding vision is critical if an organization is to create sustainable growth. To understand the need for pervasive vision, we must […]
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  • What are your New Year’s resolutions?

    Do you make New Year’s resolutions? It’s a long tradition that doesn’t’ seem to be losing steam.  Here are the top-10 New Year’s resolutions from a recent survey of 2,000 people conducted for Inc. magazine: Diet or eat healthier (71%) Exercise more (65%) Lose weight (54%) Save more and spend less–my personal favorite! (32%) Learn […]
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  • 10 Business Decisions that Influenced the Future  

    We’ve found 10 examples from the last 75 years when individuals, companies or groups saw a need and took dramatic action, often creating something historic out of nothing–advancing not only single invention or program, but also the business principles that influenced not only that time, but today and our future. Here they are: Suburbia is Born: In 1947, […]
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  • 4 Dimensional Trust in an Age of Change

    When you or your company or group seek to operate in a change environment, or if you are going into a time of change, the highest priority will be to create and rely on embedded, earned trust. And in times of change, the last thing you need to experience as an employee, or the company experience […]
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  • 7 reasons people buy

    Since money isn’t easy to come by, what makes us part with it?  And if we decide to make a purchase of any kind, why do we choose one product or service over another?  There are mountains of research on these questions, but since you may have even less time than money, we’ve condensed a […]
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  • 15 tips for successfully reaching “unreachables”

    It’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience. But every business has some “unreachables” who seem unsuited for or resistant to your overtures.  Now, some of these people are placed in that category for a good reason. For others, you may […]
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  • The world’s best leaders, delivery drones and other interesting business stories of the week

    Who are the world’s best leaders?  The greatest leaders are the ones who run organizations that truly care for their employees’ and customers’ health, happiness, and wellbeing.  — Fortune Amazon Hammers FAA For Lack Of ‘Impetus’ Over Drone Policy.  Amazon.com is not pleased with the pace by which the Federal Aviation Administration is addressing the […]
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  • Apple’s values, March Madness and this week’s other interesting business stories

    Apple’s Future.  Tim Cook says everything at Apple can change except values–Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness at Work:  How to channel […]
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