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5 ways to segment customers

5 ways to segment customers

Customer segmentation is a successful marketing tool when implemented correctly. Selecting segments and placing your customers must be done with precision. Here are 5 ways to tackle this vital task: 1. Demographics.  Divide your customers into demographic groups. Consumers primarily purchase product based on needs and wants that are related to where they live, how old they are, their gender and their level of education.  Too many brands wait until the point of transaction to turn anonymous site ...

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This Week’s Business & Management News from the Nonprofit Sector

This Week’s Business & Management News from the Nonprofit Sector

Buzzwords to Watch in 2015 What will catch the ear of nonprofit and foundation leaders in 2015?  Perhaps Internet of Things, Smart Cities and a dozen other, one keen observer postulates. The Ups and Downs of Charity at the Checkout Counter Research indicates that, in general, checkout-donation efforts do not drive sales. But that’s not to say they don’t do good or have merit. 5 Basic Steps to the Truth Ah, how much simpler life would be if we could always get to the truth right away. Cutting thr...

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Co-branding for Distributors create new sales activity

Wholesalers today are facing both great opportunity and difficult choices. If wholesalers/distributors can’t create new value, new products, new programs to introduce into the market, the stagnancy of the crawling economy will mean further operational cuts. The opportunity for wholesalers is to take the initiative and forge a new, different and stronger alliance with a highly trusted manufacturer. Jointly create a new program that delivers something new to the market. This alliance creates something new to generate sales, while building upon the earned trust of both wholesaler and manufacturer. Co-branding this between the distributor’s brand and the manufacturer’s brand creates a new level of interest, engagement and trust. For example, these deals can be based on a new product, new purchase volume, new financing, new service model, new delivery schedules, new bundling, etc. Promoting it jointly can generate new buzz for both of brands.

The North American Wholesale Lumber Association’s Trader’s Market is a great opportunity for LBM distributors to forge these new deals.

NAWLA’s New Claim: Our Wood. Our Bond. Our Future.

There is something rather magical about wood. The beauty, utility, abundance and organic nature of wood is remarkable, and over the last 115 years has created an entire industry of people who nurture, steward, manage, cultivate and promote the wise and expansive use of wood. Founded as The North American Wholesale Lumber Association, or NAWLA, the members within the organization are indeed, remarkable themselves.

Amazingly, the people we’ve talked with in this association are creative, resilient, diligent, independent minded, industrious and entrepreneurial. And these entrepreneurs are unique in that the deals done between these members often transcend the business and become a commitment to the common good of each other and the industry at large. It is an industry where a handshake is a promise, and a promise is a bond to be honored. Over my career, I’ve never seen a culture of such strongly held shared values within a single industry that perpetuate such a common bond. That bond is the fuel that will continue generate new ideas, new partnerships, new opportunities for NAWLA members, I’m certain of it. If wood is their bond, their bond is their future.

The Valcort Group

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