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Twitter me this Batman?

No doubt, Social Media is THE hot topic.

I attended a major conference last week…a top-notch event that I will attend again. What I found quite intriguing was all the real-time tweeting…

The conference had people continually tweeting during each speaker’s presentation. These tweets displayed on gigantic screens located adjacent to the speaker’s presentation screens.

Realizing I have a little ADD, but I found this to be distracting. Moreover, having tweets reiterate what the speaker said or tweets on the room temperature seemed more like entertainment than value. (maybe that was the goal?)

In business, we must find the best way to utilize this media, add value, get people to think differently and create a relationship. This is done first by building trust through shared values, shared vision, assumed responsibility and delivering on promises.

So Batman, did we utilize Twitter in the best way possible? What do you think?

Could Toyota Salvage its Image with a Logo Refresh?

Toyota has beefed up their advertising in Q1 of 2010 with the hope of off setting some of the hot press surrounding their recalls. The automotive giant is still reeling from the recall of their Avalon, Camry, Highlander Hybrid, Highlander, Prius, Truck,
Corolla, Matrix, and Venza
 product lines. The consumer outcry has represented the collective voice of frustration and worry about how the company handled the cases of deaths related to these recalls.

Other industry defining companies have under gone logo rebrands to easy the public resentment and hostility. Wal-Mart, facing public scrutiny for their poor internal HR management and harmful environmental practices, decided to give their company image a face lift. They opted to ease the logo’s rich, deep blue for a softer shade of turquoise.

The militant blue star was transformed into a friendly 6 spoked yellow orb. This repositioning may have offset some negative association with the old brand, but the true test will be if Wal-mart can make the internal changes necessary to reflect their new brand image.

Now that the economy is seeing faint rays of light indicating that the recession has begun to reside, is it time to revisit your company logo? Do your customers or clients know that your company weathered the storm?

Trust in the market place will be built by those companies that advertise the message, “We are still here and going strong!”

Now is the time to tell your story!!! Don’t wait.

QR codes can track your direct mail

The QR code technology, created in 1994 by the Japanese company Denso-Wave, is revolutionizing the advertising marketplace on a global scale. You will see this technology all over Asia but it just starting to gain traction in the US market.

QR codes are a 2 dimensional bar code that enables the creator to embed a website address, phone number, standard HTML message or SMS message for mobile devices.

Consumers with any smart phone- BlackberryiPhoneDroid…etc. – download an app to read the QR code. Then they are enabled to take a picture of these bar codes anywhere (t-shirts, billboards, faxes, car magnets, etc.) and they are redirected to the medium of choice listed above.

Think of the possibilities…

1. Consumers looking to buy you product can scan your postcard and they are directed to your website (that is being tracked) and buy your product via their phone.

2. Post flyers advertising your home for sale that directs buyers to a more detailed listing on Remax.com.

3. Distribute your weekly coupon via text message to your database of 10,000 loyal and raving fans!

4. Enable tech savvy consumers to scan your bar codes on your billboard in Times Square, London, Tokyo, Singapore or Rome with the simple snap of their mobile camera.

Why don’t you give it a try for yourself? Go to Google and search which mobile app will work for your phone. Then start snapping away!

Still have more questions? Give us a call: 630-587-6000.

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The Valcort Group

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