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Earning trust, the essential currency of commerce

Earning trust, the essential currency of commerce

What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list or Twitter following? Location? This question is something like the old desert island query: “If you were stranded on a remote desert island and could have one book, what would it be? It is said that the renowned British satirist turned theologian G.K. Chesterton and several other literary figures were once asked that question. "The complete works of Shakespear...

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7 new business trends we’re seeing in 2018

7 new business trends we’re seeing in 2018

Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million strong, the eldest of which are now entering college and/or the workforce, this group will soon outnumber their Millennial predecessors. Millennials are not children anymore. In fact, the oldest of them are now 35. Millennials are increasingly taking leadership roles within organizations. In addition to managing th...

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The Valcort Group Acquires Curtis Creative  to Bolster its Digital Service

The Valcort Group Acquires Curtis Creative to Bolster its Digital Service

St. Charles, IL, April 25, 2018 - -The Valcort Group, a marketing strategy and business growth consultancy, announced this week the acquisition of the Curtis Creative agency, in a move to bolster its digital and creative services. Curtis president Curt Schultz will serve as Digital Practice Director at The Valcort Group. The Curtis staff will continue to provide digital and creative services as part of The Valcort Group, at its St. Charles, Illinois, offices. Chuck Thomas, president of The Valc...

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The Story Behind 25 Epic Strategic Marketing Fails

The Story Behind 25 Epic Strategic Marketing Fails

Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task. That’s why developing a solid brand and market strategy is so very important. We’ve compiled thumbnails on 25 efforts that haven’t worked out so well. They are organized in three categories:  strategy-thin campaigns, great companies that made huge strategic errors, and seriously flawed brand extensions. We study history to avoid its mistakes! St...

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Is your website doing its job?

Is your website doing its job?

By Julie Stanko, Valcort Digital Marketing Manager It is rare to talk with a corporate leader who is enthusiastic about the performance of the company’s website, and we find great interest in our counsel on improving website results.  Many people recognize that SEO (search engine optimization) is one of the essentials for the success of their website and digital marketing efforts. Most people understand SEO to be a search visibility strategy that is executed after a site is launched.  But the gr...

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The World’s Best Corporate Websites

The World’s Best Corporate Websites

A company’s website is often the first point of contact with the world, yet many corporations have been behind the curve when it comes to their web presence. Bowen Craggs & Co., a London-based corporate communication consultancy, has published a critique of the websites of the world’s 200 largest companies, based on 2017 activity. It’s Index of Online Excellence 2018 lists the 30 best websites, rating them on construction, message, contact, how well they serve user such as investors, media,...

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What’s your plan for Millennials?

What’s your plan for Millennials?

by Katherine Jeffery, PhD There is a huge generational shift taking place in the world. Some find this exhilarating while others are left scratching their heads, not only wondering what happened but also trying frantically to figure out how to stay relevant. Millennials and Gen Z have upset the status quo that has existed for over half a century, and organizations need to either adapt or learn a new way of recruitment, retention, and engagement. Millennials are causing quite a stir in the workpl...

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Is anyone paying attention?  The challenge of measuring progress

Is anyone paying attention? The challenge of measuring progress

Valcort Research Report  Over the last 15 years, we have conducted dozens of diagnostic surveys to measure organizational strength on the 35 VALCORT business practices.  The Corporate Alignment and Market Readiness Assessment (CAMeRA) takes a snap shot of how well companies are mastering these practices, as well as the alignment of executive and functional teams. The results of every CAMeRA diagnostic are as different as the companies that participate.  But one thing is the same, almost without ...

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What’s your trust quotient?

What’s your trust quotient?

Trust is important to all of us.  We make judgments related to granting or seeking trust every day. This is as true in business as it is in our personal lives.  Whether a corporate leader, investor, employee, channel partner or a customer, we intuitively determine the questions we should ask in the process of determining whether or not to grant trust, or to begin a trust-based transaction or relationship. In Valcort's new Organizational Trust Assessment, we ask a set of 28 questions in  four ar...

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Is spontaneity underrated? The changing face of impulse buying

Is spontaneity underrated? The changing face of impulse buying

Adding a pack of gum or a magazine to your shopping cart has helped retailers make a crucial few extra dollars for decades. A recent survey by CreditCards.com found that 68 percent of U.S. consumers said their primary location for making impulse buys was “in person in a store.” Thirty to 50 percent of all in-store purchases are impulse buys. But that number is slipping. Digital methods are used for far fewer impulse buys. Only 21 percent said they bought impulsively on a desktop/laptop, and just...

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