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Are you trending?  How to improve social media effectiveness

Are you trending? How to improve social media effectiveness

Social media is exploding as a way to build a community of followers and share your message with them in an efficient and cost-effective manner. How do you evaluate which social media platforms are working for you? How do you prioritize your time? It’s a big topic, but here are four areas of focus: Have a plan. The key to any successful social media channel is to be clear about this: What question are you answering for your audience? Answering this question will keep your social message on po...

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Changing how America shops, and the week’s other top business stories

Changing how America shops, and the week’s other top business stories

1. The man who changed how America shops – Chief Executive To successfully market when forces conspire to make everything a commodity, amplify the emotional content. 2. Ensuring that business transformation does not fail -- Forbes Just because everyone agrees business transformation is important doesn’t mean everyone knows how to do it. 3. Hall of Fame quarterback John Elway as top NFL executive -- Fortune John Elway displays the same instincts, hard work, and swagger as a GM that he did as a...

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Get a cue! Connecting your brand to everyday life

Get a cue! Connecting your brand to everyday life

One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand. You see and hear these many times a day. How many of these did you know? Cue Brand/Product Gimme a break Have a Kit Kat Have a break... Have a Kit Kat MmmmmMmmmmm Good Campbe...

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Some of our Favorite Recent Media Campaigns

Some of our Favorite Recent Media Campaigns

Ice Bucket Challenge In 2014, one of the most successful public relations campaigns was the organic Ice Bucket Challenge. That’s no surprise for most people, because the messages and images of the campaign were pervasive, very wet, often entertaining and sometimes highly emotional. The campaign began inauspiciously, when two friends in Florida pushed each other to take the Ice Bucket Challenge, which initially was a tactic to raise money for charity generally. One of them selected ALS as his...

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Your checklist for growth in 2015

Your checklist for growth in 2015

To grow effectively in the new year, you need to begin with preparation and planning stages, not unlike the work necessary before you take a journey or climb a mountain. Think of the new year as a new journey.  To begin, you need proven tools and expert guides to help you navigate the path and meet the challenges ahead. Here is the short, but important, checklist as you take your business into the new year:  1.  Take the right tools First, a good map gives you a clear picture of the distan...

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18 Value Propositions That Get it Right

18 Value Propositions That Get it Right

The best way to understand value propositions is to see good examples at work. Here are 18, from the largest company in the world to some small, eclectic start-ups.  1. Wal-Mart. Everyday low prices. Behind the value proposition of not only the world’s largest retailer but also the world’s largest company is also an implicit promise of high product variety (35,000 SKUs in a typical store; 100,000 in a superstore), fixed assortment, a mix of branded and private labels, and the lowest possible ...

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The Christmas Factor

The Christmas Factor

For Christians the world over, Christmas is one of the year's holiest observances, with the remembrance of the birth of Jesus Christ both solemn and celebratory. But it is people of all faiths and traditions that have also made Christmas the year’s single largest economic stimulus, as sales increase dramatically in almost all retail areas. The U.S. retail industry generated an astonishing $3 trillion during the Christmas holiday in 2013, 19.2 percent of the total retail sales for the year...

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Marketing trends that will impact your business in 2015

Marketing trends that will impact your business in 2015

Management guru Peter Drucker said that “attempting to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” That has stopped almost no one from doing it, and in fact we all make decisions, major and minor, in business and all of life, based on our understanding—puny though it may be—of what the future holds. With all of this in mind, we’ve scoured the business and marketing worlds to put together a list of 7 important pre...

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This Week’s Trending Business Stories 12-15-14.

This Week’s Trending Business Stories 12-15-14.

A quick look at popular stories on business Websites this week.  15 Ways to Overcome Procrastination and Get Stuff Done 15 techniques to fight your tendency to procrastinate. For example, don’t set unreasonably ambitious goals. Facing the impossible is paralyzing and you won’t end up doing much of anything. --Entrepreneur Business Leaders Sizing Up GOP Presidential Candidates for 2016 Some handicappers are sizing up the Republican presidential field with some expectation that it could produc...

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25 Big American Product Flops

25 Big American Product Flops

1. Edsel In 1957, Ford launched the Edsel, a car the company billed as hot and revolutionary, Problem: It turned out to be sort of "blah."Ford was enormously successful in building high expectations for the forthcoming Edsel, but America was equally disappointed. The Edsel tanked. It became a national joke, the car that launched a million punch lines. By November 1959, when Ford finally mercy-killed the Edsel, it had lost an estimated $250 million -- nearly $2 billion in today's dollars. “As...

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