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Apple’s values, March Madness and this week’s other interesting business stories

Apple’s values, March Madness and this week’s other interesting business stories

Apple’s Future.  Tim Cook says everything at Apple can change except values--Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness at Work:  How to channel your employees’ NCAA enthusiasm to build team and infuse passion within the organization.  –Chief Executive   &...

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5 ways to segment customers

5 ways to segment customers

Customer segmentation is a successful marketing tool when implemented correctly. Selecting segments and placing your customers must be done with precision. Here are 5 ways to tackle this vital task: 1. Demographics.  Divide your customers into demographic groups. Consumers primarily purchase product based on needs and wants that are related to where they live, how old they are, their gender and their level of education.  Too many brands wait until the point of transaction to turn anonymous site ...

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Zuckerberg’s hiring secrets and this week’s other top business stories

Zuckerberg’s hiring secrets and this week’s other top business stories

Mark Zuckerberg Shares His Secret to Recruiting the Best Employees – Inc. Magazine Facebook founder and CEO reveals the simple but counterintuitive rule of thumb he uses to keep the right candidates from slipping through his filter. Larger iPad Reportedly Coming in 2nd Quarter – Wall Street Journal Apple Suppliers have been told to produce larger-screen iPad.  Production of the bigger tablet was originally planned for first quarter.  Word is USB ports are being considered.  The 1% Makes 19% Of ...

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Great Ways to Discover Employee Strengths

Great Ways to Discover Employee Strengths

What are the most important characteristics of your next star employee?  I’d suggest there are three:  trustworthiness, essential competency, and perhaps the most important characteristic, passion (for life, for people, for your work, for every breath). With these characteristics in mind, check out the following tools to discover and analyze these strengths in employees, potential employee, and perhaps yourself! Trustworthiness It probably won’t take you long to determine if a current employee ...

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Fundamental truths of success and other top business stories of the week

Fundamental truths of success and other top business stories of the week

1. 10 Fundamental Truths about Success We Forget Too Easily -- Forbes It’s surprising how easy it is to lose sight of the important things in life. Busy schedules and weekly routines have a tendency to put the brain on autopilot. Some of life’s essential truths need repeating.  Here you go. 2. Twenty Fastest Growing Economies This Year -- Businessweek Emerging markets in Asia and Africa still reign supreme:, and they're at the top of global growth projections over the next two years. 3. Four Rea...

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The 15 most important things you need to know about your customers.

The 15 most important things you need to know about your customers.

What are the most important things you should know about your customers? You should know what they are most frustrated about. And what they’re trying to achieve. You should know where they hang out online. What else? Create your own list, but first read our list of 15 things you should and can know about your customers. It will get you started. What is the biggest frustration about their life right now? What is it they are trying to achieve? What do they think it will take to achieve their goal...

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The 10 Best Super Bowl Ads of All Time

The 10 Best Super Bowl Ads of All Time

Watching what most analysts saw as a relatively weak field of  Super Bowl ads in 2015 left us yearning for a look at the great ads from years past. What have been the best Super Bowl ads of all time? You’d get a lot of different opinions on that question. But we found that there is rather common support for several favorites over the last 30 years.  Here’s a list (and links) we’ve compiled from many sources and lists—The 10 Best Super Bowl ads. Enjoy. But before you view the favorites, what shou...

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Questions you should ask about your marketing efforts

Questions you should ask about your marketing efforts

Instead of making decisions based on feelings or shooting in the dark, marketers need to use metrics and data. Data provides information you need to make adjustments in your marketing program, and can demonstrate to the organization the value of your efforts and specific campaigns. As you develop measurement tools, such as interviews and surveys, here are some questions to ask about your offerings, your customers, the market—and yourself [from a Forbes article: The True Measure of Business Succe...

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Are you trending?  How to improve social media effectiveness

Are you trending? How to improve social media effectiveness

Social media is exploding as a way to build a community of followers and share your message with them in an efficient and cost-effective manner. How do you evaluate which social media platforms are working for you? How do you prioritize your time? It’s a big topic, but here are four areas of focus: Have a plan. The key to any successful social media channel is to be clear about this: What question are you answering for your audience? Answering this question will keep your social message on point...

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Changing how America shops, and the week’s other top business stories

Changing how America shops, and the week’s other top business stories

1. The man who changed how America shops – Chief Executive To successfully market when forces conspire to make everything a commodity, amplify the emotional content. 2. Ensuring that business transformation does not fail -- Forbes Just because everyone agrees business transformation is important doesn’t mean everyone knows how to do it. 3. Hall of Fame quarterback John Elway as top NFL executive -- Fortune John Elway displays the same instincts, hard work, and swagger as a GM that he did as an N...

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