X

  • Branding Dictionary
10 Business Decisions that Influenced the Future  

10 Business Decisions that Influenced the Future  

We've found 10 examples from the last 75 years when individuals, companies or groups saw a need and took dramatic action, often creating something historic out of nothing--advancing not only single invention or program, but also the business principles that influenced not only that time, but today and our future. Here they are: Suburbia is Born: In 1947, American GIs were just back from the war, and often returning to sub-standard housing with little income to leverage. A real estate develope...

Read More »
4 Dimensional Trust in an Age of Change

4 Dimensional Trust in an Age of Change

When you or your company or group seek to operate in a change environment, or if you are going into a time of change, the highest priority will be to create and rely on embedded, earned trust. And in times of change, the last thing you need to experience as an employee, or the company experience from its staff and partners, or customers experience from a supplier is:  The discovery that trust has been violated. Do any of the following sound familiar? * A person, group or organization has b...

Read More »
7 reasons people buy

7 reasons people buy

Since money isn’t easy to come by, what makes us part with it?  And if we decide to make a purchase of any kind, why do we choose one product or service over another?  There are mountains of research on these questions, but since you may have even less time than money, we’ve condensed a lot of answers into 7 reasons people buy. Here they are:   Scarcity First, we buy to meet our basic needs; things to fulfill what Maslow describes as the foundation of his hierarchy,  like food and shelter. Or...

Read More »
15 tips for successfully reaching “unreachables”

15 tips for successfully reaching “unreachables”

It’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience. But every business has some “unreachables” who seem unsuited for or resistant to your overtures.  Now, some of these people are placed in that category for a good reason. For others, you may just need to try something new.  Here are 15 great tips from multiple experts: 1. Do your homework. This is an important step you won’t want to skip. Before you start trying to rea...

Read More »
The world’s best leaders, delivery drones and other interesting business stories of the week

The world’s best leaders, delivery drones and other interesting business stories of the week

Who are the world’s best leaders?  The greatest leaders are the ones who run organizations that truly care for their employees’ and customers’ health, happiness, and wellbeing.  -- Fortune Amazon Hammers FAA For Lack Of 'Impetus' Over Drone Policy.  Amazon.com is not pleased with the pace by which the Federal Aviation Administration is addressing the commercial use of drones and it let the public know in a congressional hearing on Tuesday. -- Forbes Your phone on steroids.  With 5G mobile, wi...

Read More »
Apple’s values, March Madness and this week’s other interesting business stories

Apple’s values, March Madness and this week’s other interesting business stories

Apple’s Future.  Tim Cook says everything at Apple can change except values--Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness at Work:  How to channel your employees’ NCAA enthusiasm to build team and infuse passion within the organization.  –Chief Executive   ...

Read More »
5 ways to segment customers

5 ways to segment customers

Customer segmentation is a successful marketing tool when implemented correctly. Selecting segments and placing your customers must be done with precision. Here are 5 ways to tackle this vital task: 1. Demographics.  Divide your customers into demographic groups. Consumers primarily purchase product based on needs and wants that are related to where they live, how old they are, their gender and their level of education.  Too many brands wait until the point of transaction to turn anonymous si...

Read More »
Zuckerberg’s hiring secrets and this week’s other top business stories

Zuckerberg’s hiring secrets and this week’s other top business stories

Mark Zuckerberg Shares His Secret to Recruiting the Best Employees – Inc. Magazine Facebook founder and CEO reveals the simple but counterintuitive rule of thumb he uses to keep the right candidates from slipping through his filter. Larger iPad Reportedly Coming in 2nd Quarter – Wall Street Journal Apple Suppliers have been told to produce larger-screen iPad.  Production of the bigger tablet was originally planned for first quarter.  Word is USB ports are being considered.  The 1% Makes 19% Of...

Read More »
Great Ways to Discover Employee Strengths

Great Ways to Discover Employee Strengths

What are the most important characteristics of your next star employee?  I’d suggest there are three:  trustworthiness, essential competency, and perhaps the most important characteristic, passion (for life, for people, for your work, for every breath). With these characteristics in mind, check out the following tools to discover and analyze these strengths in employees, potential employee, and perhaps yourself! Trustworthiness It probably won’t take you long to determine if a current empl...

Read More »
Fundamental truths of success and other top business stories of the week

Fundamental truths of success and other top business stories of the week

1. 10 Fundamental Truths about Success We Forget Too Easily -- Forbes It’s surprising how easy it is to lose sight of the important things in life. Busy schedules and weekly routines have a tendency to put the brain on autopilot. Some of life’s essential truths need repeating.  Here you go. 2. Twenty Fastest Growing Economies This Year -- Businessweek Emerging markets in Asia and Africa still reign supreme:, and they're at the top of global growth projections over the next two years. 3. Four ...

Read More »
1 2 3 4 5

The Valcort Group

Providing strategic marketing for measurable business growth.

Customize

Customize

Header Style Horizontal Vertical