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  • Jim Jewell
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Influencing the influencers through communication

Influencing the influencers through communication

Valcort’s 35 Keys to Business Growth: #20--“Have strong communication with people who can influence a buyer’s decision, based on addressing a buyer’s most important needs.” Think about your last major purchase.  As a business owner, it may have been a piece of equipment or a building. As a home owner or a parent, you may have just purchased a new set of patio furniture to prepare for summer, or a new bicycle for your 10-year-old. Whatever it may be, you did not make the purchase in an informati...

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7 Reasons Nonprofits Flounder or Fail

7 Reasons Nonprofits Flounder or Fail

A group of our friends led a wonderful start-up that was trying to bring new perspectives to the environmental cause and reach faith-based constituencies who were not traditional supporters of these concerns.  They had the plan worked out on paper, and even had a foundation to underwrite the effort for a couple of years.  But although there were many who cheered from the sidelines, very few people were committed enough to provide significant financial support.  When the grant money ran out, the ...

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7 reasons people buy

7 reasons people buy

Since money isn’t easy to come by, what makes us part with it?  And if we decide to make a purchase of any kind, why do we choose one product or service over another?  There are mountains of research on these questions, but since you may have even less time than money, we’ve condensed a lot of answers into 7 reasons people buy. Here they are:   Scarcity First, we buy to meet our basic needs; things to fulfill what Maslow describes as the foundation of his hierarchy,  like food and shelter. Or...

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Resuming the series:  Valcort’s 35 Keys to Business Growth

Resuming the series: Valcort’s 35 Keys to Business Growth

We’re resuming today our writing on Valcort’s 35 keys to business growth, which highlight our comprehensive view of the most important disciplines that companies and organizations will master if they are to consistently succeed.  To help you review the discussions to date, we’ve provided below the links to the articles on the first 19 disciplines. 1.    The Importance of a Vision Statement 2.    What People Believe Matters 3.    Listen (to the Voice of Your Customers)    4.    Why Selling...

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Reaching the people most important to your business

Reaching the people most important to your business

Valcort 35 Keys to Business Growth: #19 Continuously evaluate the most effective way to reach each of the different customer groups you serve. The easy part of marketing is to state a crisp, sensible plan for success: Whether we have a product that will be of interest to 10 or 10-million people, the most important task we have is to identify who those people are and how we can reach them with an effective message in the right context. The difficult part is answering each component question of t...

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15 tips for successfully reaching “unreachables”

15 tips for successfully reaching “unreachables”

It’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience. But every business has some “unreachables” who seem unsuited for or resistant to your overtures.  Now, some of these people are placed in that category for a good reason. For others, you may just need to try something new.  Here are 15 great tips from multiple experts: 1. Do your homework. This is an important step you won’t want to skip. Before you start trying to rea...

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IRS approvals, Red Cross problems and top stories from the nonprofit sector

IRS approvals, Red Cross problems and top stories from the nonprofit sector

  Nonprofit Tax-Exemption Approvals Double, Thanks to Simplified Form.  The Internal Revenue Service approved 94, 365 applications from organizations seeking 501(c)(3) designations in fiscal year 2014, more than double the number approved in the previous two years. 4 Options for Targeting Donors.  You have four options when evaluating how you might compete in the nonprofit world, using ammunition distilled from what your organization knows about itself and about which potential donors ...

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The world’s best leaders, delivery drones and other interesting business stories of the week

The world’s best leaders, delivery drones and other interesting business stories of the week

Who are the world’s best leaders?  The greatest leaders are the ones who run organizations that truly care for their employees’ and customers’ health, happiness, and wellbeing.  -- Fortune Amazon Hammers FAA For Lack Of 'Impetus' Over Drone Policy.  Amazon.com is not pleased with the pace by which the Federal Aviation Administration is addressing the commercial use of drones and it let the public know in a congressional hearing on Tuesday. -- Forbes Your phone on steroids.  With 5G mobile, wi...

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Get the message?

Get the message?

Valcort 35 Keys to Business Growth: #18 Create clear and specific messages targeted to each stakeholder (vendor, employee, shareholder, representative, customer, end user) to help them talk about your company and promote your products and services. Several years ago I accompanied a client, a well-known leader of one of the nation’s largest organizations, to a national television interview on one of the highest-rated news programs of the day. His organization was high profile and was involved in...

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Apple’s values, March Madness and this week’s other interesting business stories

Apple’s values, March Madness and this week’s other interesting business stories

Apple’s Future.  Tim Cook says everything at Apple can change except values--Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness at Work:  How to channel your employees’ NCAA enthusiasm to build team and infuse passion within the organization.  –Chief Executive   ...

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