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  • Jim Jewell
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Apple’s values, March Madness and this week’s other interesting business stories

Apple’s values, March Madness and this week’s other interesting business stories

Apple’s Future.  Tim Cook says everything at Apple can change except values--Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness at Work:  How to channel your employees’ NCAA enthusiasm to build team and infuse passion within the organization.  –Chief Executive   &...

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5 ways to segment customers

5 ways to segment customers

Customer segmentation is a successful marketing tool when implemented correctly. Selecting segments and placing your customers must be done with precision. Here are 5 ways to tackle this vital task: 1. Demographics.  Divide your customers into demographic groups. Consumers primarily purchase product based on needs and wants that are related to where they live, how old they are, their gender and their level of education.  Too many brands wait until the point of transaction to turn anonymous site ...

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Zuckerberg’s hiring secrets and this week’s other top business stories

Zuckerberg’s hiring secrets and this week’s other top business stories

Mark Zuckerberg Shares His Secret to Recruiting the Best Employees – Inc. Magazine Facebook founder and CEO reveals the simple but counterintuitive rule of thumb he uses to keep the right candidates from slipping through his filter. Larger iPad Reportedly Coming in 2nd Quarter – Wall Street Journal Apple Suppliers have been told to produce larger-screen iPad.  Production of the bigger tablet was originally planned for first quarter.  Word is USB ports are being considered.  The 1% Makes 19% Of ...

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Great Ways to Discover Employee Strengths

Great Ways to Discover Employee Strengths

What are the most important characteristics of your next star employee?  I’d suggest there are three:  trustworthiness, essential competency, and perhaps the most important characteristic, passion (for life, for people, for your work, for every breath). With these characteristics in mind, check out the following tools to discover and analyze these strengths in employees, potential employee, and perhaps yourself! Trustworthiness It probably won’t take you long to determine if a current employee ...

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7 Steps to Employee Greatness

7 Steps to Employee Greatness

Think about the best job you’ve ever had. Perhaps it’s the one you have now, or it may be many years ago. What was it about your employee experience that made it great? Now, think back to the worst experience you’ve had as an employee (sorry, if this is a painful memory!) The contrast of these bi-polar work situations — and how these experiences inform your role as a manager of employees — provides the grist for a conversation of guiding employees to greatness. We have explored many times on the...

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Fundamental truths of success and other top business stories of the week

Fundamental truths of success and other top business stories of the week

1. 10 Fundamental Truths about Success We Forget Too Easily -- Forbes It’s surprising how easy it is to lose sight of the important things in life. Busy schedules and weekly routines have a tendency to put the brain on autopilot. Some of life’s essential truths need repeating.  Here you go. 2. Twenty Fastest Growing Economies This Year -- Businessweek Emerging markets in Asia and Africa still reign supreme:, and they're at the top of global growth projections over the next two years. 3. Four Rea...

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The 15 most important things you need to know about your customers.

The 15 most important things you need to know about your customers.

What are the most important things you should know about your customers? You should know what they are most frustrated about. And what they’re trying to achieve. You should know where they hang out online. What else? Create your own list, but first read our list of 15 things you should and can know about your customers. It will get you started. What is the biggest frustration about their life right now? What is it they are trying to achieve? What do they think it will take to achieve their goal...

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Value Matters.  Measure It.

Value Matters. Measure It.

Valcort 35 Keys to Business Growth: #14. Consistently measure all marketing and sales activities and your progress toward achieving your vision, and communicate the results with the company regularly. How would you define personal success? What will make your life a success? These are great questions to ask yourself. Perhaps it’s raising healthy and happy children, having fulfilling relationships, being authentic in conversations, writing a book, loving a career, or adhering to the call of your ...

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The 10 Best Super Bowl Ads of All Time

The 10 Best Super Bowl Ads of All Time

Watching what most analysts saw as a relatively weak field of  Super Bowl ads in 2015 left us yearning for a look at the great ads from years past. What have been the best Super Bowl ads of all time? You’d get a lot of different opinions on that question. But we found that there is rather common support for several favorites over the last 30 years.  Here’s a list (and links) we’ve compiled from many sources and lists—The 10 Best Super Bowl ads. Enjoy. But before you view the favorites, what shou...

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Questions you should ask about your marketing efforts

Questions you should ask about your marketing efforts

Instead of making decisions based on feelings or shooting in the dark, marketers need to use metrics and data. Data provides information you need to make adjustments in your marketing program, and can demonstrate to the organization the value of your efforts and specific campaigns. As you develop measurement tools, such as interviews and surveys, here are some questions to ask about your offerings, your customers, the market—and yourself [from a Forbes article: The True Measure of Business Succe...

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