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  • Jim Jewell
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Answer the door. Winning the customer inquiry exchange

Answer the door. Winning the customer inquiry exchange

Successful customer impressions begin at the front door of your business. That front door these days is often an email in-box, a Website inquiry, a cell phone call or text, a Tweet, post or comment. Or it might be someone actually at your front door! Don’t miss the opportunity to make that first impression.  #27 of Valcort’s 35 Keys to Business Growth reads: Assure that every inquiry that comes into your company receives an appreciative, supportive response and a quick solution that builds trust...

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25 reasons Spring is a great time of the year.

25 reasons Spring is a great time of the year.

Business renaissance. If you’re in a seasonal business that benefits from warmth, like landscaping or outdoor dining, it’s time to roll! Temperatures are moderate. Spring marks the end of frigid winter and the transitional period to scorching summer. The earth's axis is angled between its closest and furthest position from the sun, when temperatures are the most extreme. You can finally ditch the winter layers. There are more daylight hours. Following the Spring equinox, when the earth’s horizo...

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Are your employees your best advocates?

Are your employees your best advocates?

Would you recommend that a friend seek employment at your company? This is one of the questions we include in our organizational survey of employee satisfaction and values, conducted as part of our VALCORT strategic study. It’s an important question that can provide a revealing look at an organization’s health. In terms of corporate advocacy, it's the low bar. If your employees wouldn't enthusiastically recommend your company to friends, it's a big, waving red flag. For your team, those who know...

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Speaking the right language? The importance of customer profiling

Speaking the right language? The importance of customer profiling

An important part of great marketing is speaking the right language! America tongue language open mouth. Studio shot. If you know who you are trying to reach with your sales and marketing messages, the next step is to figure out what language they speak. No, not if they speak English, Spanish, Chinese, Russian or French. That’s important, of course, but for the purposes of this discussion, we’ll assume you have that figured out. This principle is #25 of Valcort’s 35 Keys to Business Growth: “Cre...

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What are your New Year’s resolutions?

What are your New Year’s resolutions?

Do you make New Year’s resolutions? It’s a long tradition that doesn't’ seem to be losing steam.  Here are the top-10 New Year's resolutions from a recent survey of 2,000 people conducted for Inc. magazine: Diet or eat healthier (71%) Exercise more (65%) Lose weight (54%) Save more and spend less--my personal favorite! (32%) Learn a new skill or hobby (26%) Quit smoking (21%) Read more (17%) Find another job (16%) Drink less alcohol (15%) Spend more time with family and friends (13%) More from...

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Secret Spy? Conducting Competitor Research

Secret Spy? Conducting Competitor Research

It’s not difficult to find the opposite of customer-centricity. I found it while traveling in eastern Europe late last year, where many businesses still—after 50 years of official communism followed by 25 years of capitalism—haven’t discovered the value and competitive advantage of good customer relations But you don’t have to travel to former totalitarian states to experience horrendous customer service. If you’re attempting to solve a problem with your phone, insurance policy, satellite servi...

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Questions that will help your business grow

Questions that will help your business grow

Recently, we worked with a respected manufacturing company that was concerned about multiple years of flat growth in a thriving industry. They believed that their products were chosen because they were of the highest quality in the category, but they could not figure out why they weren’t growing. We worked with the company’s leaders on a thorough VALCORT strategic analysis, and as we asked questions of both internal stakeholders and customers around the world, the situation became dramatically c...

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10 Business Decisions that Influenced the Future  

10 Business Decisions that Influenced the Future  

We've found 10 examples from the last 75 years when individuals, companies or groups saw a need and took dramatic action, often creating something historic out of nothing--advancing not only single invention or program, but also the business principles that influenced not only that time, but today and our future. Here they are: Suburbia is Born: In 1947, American GIs were just back from the war, and often returning to sub-standard housing with little income to leverage. A real estate developer...

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4 Dimensional Trust in an Age of Change

4 Dimensional Trust in an Age of Change

When you or your company or group seek to operate in a change environment, or if you are going into a time of change, the highest priority will be to create and rely on embedded, earned trust. And in times of change, the last thing you need to experience as an employee, or the company experience from its staff and partners, or customers experience from a supplier is:  The discovery that trust has been violated. Do any of the following sound familiar? * A person, group or organization has broken...

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