Innovation in Charity New Story: American charity New Story partnered with robotics construction firm Icon to 3D-print homes, and establish a community in El Salvador. The organization is raising $1 million to produce its affordable homes. Each home contains a kitchen, bathroom and two bedrooms, costs $4,000 and takes 12–24 hours to print. The houses are also sturdy, as they use material that is stronger than cinderblock, which New Story used in the previous homes it produced. New Story aims to ...Read More »
Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task. That’s why developing a solid brand and market strategy is so very important. We’ve compiled thumbnails on 25 efforts that haven’t worked out so well. They are organized in three categories: strategy-thin campaigns, great companies that made huge strategic errors, and seriously flawed brand extensions. We study history to avoid its mistakes! St...Read More »
Building the trust that fuels program growth In recent years, about two thirds of Americans respond to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and reverse wrongs. Nonprofit organizations received $390 billion in donations and were supported by 7.9 billion hours of volunteer service. Unfortunately, the support is fleeting. For every 100 new donors, American nonprofits lost more than 100. A new report concluded that for every $100 ...Read More »
Creating and presenting a strong brand is all about establishing value. This is especially true if you are selling direct to consumers. If you been dealing primarily with distributors or retailers, your brand is important, but to a lesser degree. If you shift your focus to selling directly to consumers, branding principles begin to apply. Here are some of those principles: People buy from people and companies they know and trust People buy products they know and trust The values people hold d...Read More »
Four trendy innovations from Trendwatching: 1. Twenty-two years after her contract with Lancôme was terminated, 63-year-old Isabella Rossellini has been re-hired by the French beauty brand. In February, the brand launched a campaign starring the Italian model and actress as the face of its Renergie Multi-Glow range, a skincare line targeting anti-aging concerns. If there’s one trend that keeps on giving, it’s brands (finally!) waking up to the NEW NORMAL. Once-marginalized groups are now being g...Read More »
A company’s website is often the first point of contact with the world, yet many corporations have been behind the curve when it comes to their web presence. Bowen Craggs & Co., a London-based corporate communication consultancy, has published a critique of the websites of the world’s 200 largest companies, based on 2017 activity. It’s Index of Online Excellence 2018 lists the 30 best websites, rating them on construction, message, contact, how well they serve user such as investors, media,...Read More »
Nissan's ProPilot tech will one day be the driving force behind the company's autonomous vehicles, but first, it's all about baby steps. For now, that means using the technology to create self-driving slippers and other objects that stow themselves away when not in use.
The sandals are currently being used at the ProPILOT Park Ryokan, a hotel in Japan, for its guest. Guest are expected to take off their shoes in the lobby and put on the slippers, which can be returned at the touch of a button.
In times of change, the last thing you need to experience—as an employee, a colleague, a corporate leader, or a customer—is the discovery that trust has been violated. Does any of this sound familiar? A person, group or organization has broken a promise. A manufacturer’s work product is not up to spec as expected. A vital partner doesn’t follow both the letter and the spirit of an agreement. And the reaction? A break-down of trust sparks change-based anxiety. On the other hand, the remedy for ...Read More »
Although the last year has been one of the most contentious political years in memory, in business there are signs that new policies may be creating a growth environment that will benefit both small and large companies. How do you view the outcomes of the last year, and how they might impact the way you do business? Here are 7 results from the last year that are likely to impact business. Tax cuts:Congress has passed a tax overhaul that will cut the corporate rate to 21 percent. Economic growth...Read More »
Valcort Research Report Over the last 15 years, we have conducted dozens of diagnostic surveys to measure organizational strength on the 35 VALCORT business practices. The Corporate Alignment and Market Readiness Assessment (CAMeRA) takes a snap shot of how well companies are mastering these practices, as well as the alignment of executive and functional teams. The results of every CAMeRA diagnostic are as different as the companies that participate. But one thing is the same, almost without ...Read More »